Miguel de la Madrid, The Gaze of a Presidential Campaign

Curated by Alvaro Vázquez Mantecón The great “libretto” to contextualize Pedro Meyer’s photojournalistic coverage of Miguel de la Madrid’s presidential campaign shows a country governed by the same political organization for 71 years (1929-2000). It even inspired Peruvian writer Mario Vargas Llosa to describe Mexico as “the perfect dictatorship.” De la Madrid was the second before the last president in this ironclad dynasty in power, so that his 1981 campaign did not seek electoral votes, but rather recognition of his investiture.